Search can't scale without social, and Bing has Facebook and Twitter on its side | TechRepublic

The massive amount of information that humankind creates is becoming evermore difficult for search engines to master. This story examines what Bing and Google are up to to.

" throughout all of human history up until 2003 we created 5 exabytes of data (five billion gigabytes). We now create that much every day. In 2011, we’ll create 1.8 zettabytes of data (a zettabyte is a 1000 exabytes). That’s up from 1.2 zettabytes in 2010, and we’ll be creating over 20 times that by 2020."

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