May 12, 2007

Online Ads vs. Privacy - New York Times

Here's an 'efficiency' tool that privacy advocates will love to hate!


Online Ads vs. Privacy - New York Times: "Pretty Cool Hotmapping, a “geo-rectifying” British company, uses spy planes to conduct thermal surveys of some neighborhoods to determine which homes are leaking heat — and therefore, money (hotmapping.co.uk). “Now here’s an invasion of privacy I can really get behind,” writes Chris Taylor, who writes the Future Boy blog for Business 2.0. (blogs.business2.com/futureboy) Local governments post thermal maps on the Web. Blue buildings are “cool,” red houses are “hot,” and wasting energy.

Owners who do not take action “will be shamed in front of the whole neighborhood as energy hogs,” Mr. Taylor writes. “Green action groups will know which doors to knock on.”"
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