Google’s Chief on What’s Different - New York Times

Eric Schmidt is the very bright chief executive at Google ruminating on the question asked by Steve Lohr at the NY Times: What is really different now?

This short piece is worth reading for insight into Schmidt's thinking. Note particularly his reference to the social graph. We think we know what this means, but capturing the reality is obviously high on Google's list of priorities. Their new initiative, OpenSocial, portrays this belief which is intended to move far beyond Facebook, MySpace, LinkedIn and Ning (and others)...and to make money with their advertising while doing so.