February 8, 2010

Google Mobility and Cloud Focus

It's clear that Google's strategy is to leverage cloud computing and communications, particularly wireless emphasizing mobility. The launch of the Android OS, the NexusOne phone, its acquisition of Gizmo5, the Chrome browser and OS all point in this direction. Google Voice has the potential to be a killer app, particularly for small businesses. Coupled with Google Apps, all these platforms and devices spell long term trouble for Microsoft.

"...One not so discrete launch will be an enterprise version of the Google Voice phone management application for businesses.

Google Voice, used by more than 1.4 million users in the U.S., routes calls to users' home, work and mobile phones using a special number assigned by Google.

The free app doesn't currently connect calls from one PC to another, or between PCs and phones, or phones and phones. However, Google acquired Gizmo5, whose softphone technology works like the popular Skype VOIP app, connecting calls from PCs to PCs and from PCs to phones. Google plans to add these direct calling capabilities to Google Voice..."

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