August 5, 2005

The Message Thing - New York Times

Wallis has some good advice for the Democrats. Unfortunately, Howard Dean is unlikely to listen.

"Because the Republicans, with the help of the religious right, have captured the language of values and religion (narrowly conceived as only abortion and gay marriage), the Democrats have also been asking how to "take back the faith." But that means far more than throwing a few Bible verses into policy discussions, offering candidates some good lines from famous hymns, or teaching them how to clap at the right times in black churches. Democrats need to focus on the content of religious convictions and the values that underlie them."

"The discussion that shapes our political future should be one about moral values, but the questions to ask are these: Whose values? Which values? And how broadly and deeply will our political values be defined? Democrats must offer new ideas and a fresh agenda, rather than linguistic strategies to sell an old set of ideologies and interest group demands."

"Until Democrats are willing to be honest about the need for new social policy and compelling political vision, they will never get the message right. Find the vision first, and the language will follow."


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