Tom Krazit has written one of the most thoughtful pieces on the impending Google announcement about it's thrust into the mobile device software.
Here, I think, is the most important possibility that could evolve from Google's play:
"Google's stated open-source approach, or open net approach to life, is antithetical to the way cellular carriers look at the world," said Tim Hanlon, an executive vice president at Denuo, a consulting arm of advertising agency Publicis Groupe. Carriers are "loath to separate device from service. They're loath to let third-party applications play on their proprietary network."
If Google succeeds in opening up the industry it will be the biggest thing the search company has done in the last couple of years, said Stephen Arnold, author of The Google Legacy and a new book, Google Version 2.0: The Calculating Predator. "The phone companies "don't understand the business Google is in, and now they're talking to them!"
Nevertheless, Microsoft will certainly not sit still and let the device manufacturers and software developers migrate en masse to Google.
I think one very important Google thrust behind everything they're doing recently is to capture the attention and energy of software developers while at the same time capturing mind-share of consumers with all their free, and excellent apps and tools. Their OpenSocial and Google Gears initiatives are current examples.Here is another quote from a NY Times column by John Markoff.
“Instead of making money on software, you have someone who is saying they’re trying to make their money on services,” said Michael Kleeman, a technology strategist at the California Institute for Telecommunications and Information Technology at the University of California at San Diego. “The interesting question is whether the carriers will authorize the Google hand-sets on their networks.”
The battle will rage when/if Google makes its announcement on Monday, 11/4/07.
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