October 16, 2008

Op-Ed Columnist - Why How Matters - NYTimes.com

Op-Ed Columnist - Why How Matters - NYTimes.com

Thomas Friedman has become the counselor to the greedy.

Charles Mackay wrote a classic history of financial crises called “Extraordinary Popular Delusions and the Madness of Crowds,” first published in London in 1841. “Money ... has often been a cause of the delusion of multitudes. Sober nations have all at once become desperate gamblers, and risked almost their existence upon the turn of a piece of paper. To trace the history of the most prominent of these delusions is the object of the present pages. Men, it has been well said, think in herds; it will be seen that they go mad in herds, while they only recover their senses slowly, and one by one.”

And so it must be with us. We need to get back to collaborating the old-fashioned way. That is, people making decisions based on business judgment, experience, prudence, clarity of communications and thinking about how — not just how much.

Charles Mackay's observation in 1841 makes as much sense today. Friedman's concluding sentence is wise counsel. What are business schools teaching today? If not laced with this sage advice, they remain part of the problem.

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