December 8, 2008

Tough Choices Loom for Newspapers - WSJ.com

Tough Choices Loom for Newspapers - WSJ.com:

Newspapers as we have known them are a dying breed. Google and other online advertisers are inexorably eroding the print newspaper advertising revenues revenues. Most major newspapers have robust online versions of their papers, but most charge nothing for access. The Wall Street Journal is the exception. From the beginning they have charged for an online subscription.

Government bailouts for newspapers will not be possible because the separation of the state from the press is as stark as for religion. So their survival options are relatively limited.

As ad revenues continue to tumble, the news-gathering and reporting will be different in this country. Robust reporting as we have come to expect may dissipate to other organizations. The Associated Press, Reuters, etc., may take on greater roles as the 'newsgatherers of record.'

It's only a matter of time before print news gives way massively to electronic news. It's a generational thing. People brought up online or with a cell phone forever present do not and will not read daily newspapers. Perhaps Google will decide to be in the news business. Maybe they'll bail out a paper or two!

"...Assuming the recession deepens, bankruptcy filings in the industry are possible. More likely, lenders will agree to renegotiate loans. In some cases investors may take control in debt-for-equity swaps. Whatever happens, existing shareholders, including families with decades of history in the industry, could be largely wiped out.

Newspaper executives are starting to do more than simply cut staff and dividends. Some have, for instance, reduced the frequency with which they publish: Freedom plans to make its Arizona daily East Valley Tribune a four-day-a-week free paper.

Publishers need to accept that newspaper ad revenue -- print and online are down 15% in the first nine months, according to the Newspaper Association of America -- isn't going to bounce back fully from the recession. Average profit margins for publicly reporting companies have halved to 11% for the first nine months of this year from 22% in 2003, estimates analyst John Morton. Drastic action is needed to reduce costs.

There are a number of options: Most obviously, there is consolidation. The cash deals of recent years saddled many newspaper chains with too much debt, exacerbating today's"

"...Another measure that some publishers could embrace is online-only publishing. Printing and distribution costs -- about 40% of revenues, estimates Mr. Morton -- could be eliminated by abandoning the physical product. Of course, online-ad revenues currently don't generate anywhere near enough to offset the lost dollars. But at the present rate of decline, online-only could be viable for some.

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