The race is on for control of consumers' digital media content purchases, storage and access. Amazon and Apple seem to be in the lead but so far Apple certainly has captured the the public's imagination and momentum with its iPhones and iPads.
"Amazon is the Internet's No. 1 retailer by sales. The company built massive server farms to deal with data generated by its online marketplace. Technology developed for its Amazon Web Services unit, the largest renter of on-demand storage space to other companies, powers some of the Fire's capabilities. Amazon's Kindle e-readers gave it a foothold in digital media devices and e-book sales.
Meanwhile, the popularity of Apple's consumer gadgets guarantees that content will be available for them. The company said Tuesday it has sold more than 250 million devices running its wireless operating system; meanwhile, its iTunes Store is the world's largest music retailer. Apple also has built its own huge server farm in North Carolina."