We live in the era of the 30-second sound bite through which we are bombarded with images and sounds designed to persuade us that what we are hearing/seeing is truthful. We live in a time of exaggeration where truth plays second fiddle to impact.
"There's only so much you can do in a 30-second ad," said an aide to Mr. Kerry, making a point that was echoed by a senior strategist for the Bush campaign.
"Kathleen Hall Jamieson, director of the Annenberg Public Policy Center, does not accept that. "When they could make the 30-second ad accurate and they don't, you've got to believe that they're intentionally misleading you," she said."
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