This is a story about investor/analyst over-exuberance for Internet companies. However, this gem of an example raises my hackles as lawyers pay exorbitant AdWord rates advertise for asbestos clients. Shameful!
"Yet it is Google that raises Mr. Hickey's voice an octave or two. The crucial number for those analysts in awe of Google was its advertising revenue, up 122 percent from the previous year's fourth quarter. The bulk of that is from Google's AdWords program, in which it lets advertisers bid on key words - 'asbestos' for lawyers, say - with the highest bidders having their ads appear whenever someone performs Web searches using those words. The bidding can run from 5 cents to $100 a click, according to Google.
'Basically what we're seeing is a temporary land rush going on where legal firms are paying something like $35 a click for words they see as valuable,' Mr. Hickey said. 'Whether that's economical or not, we don't know. But I suspect it's not because I hear lawyers say it's not worth it at that price."
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