November 28, 2005

What Google Should Roll Out Next: A Privacy Upgrade - New York Times

Privacy may turn out to be Google's soft under belly.

"Google says it needs the data it keeps to improve its technology, but it is doubtful it needs so much personally identifiable information. Of course, this sort of data is enormously valuable for marketing. The whole idea of 'Don't be evil,' though, is resisting lucrative business opportunities when they are wrong. Google should develop an overarching privacy theory that is as bold as its mission to make the world's information accessible - one that can become a model for the online world. Google is not necessarily worse than other Internet companies when it comes to privacy. But it should be doing better."

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