Carbon Offsetting: Good business or a "feel good" activity
Although I have not studied the issue in depth, the whole idea of carbon offsets, 'cap and trade' schemes and other methods to be green that are in vogue cause me to look askance at them. First of all, there is no solid evidence that climate change is reversible by efforts of mankind. Tom Evslin has an eloquent post here about our fallible hubris in thinking we can control climate change.
It seems to me all these schemes are meant more to capitalize on emotions of customers and create markets using a notion that is in vogue. Companies want to be seen as 'with it' and use the momentum of the issue to make a buck. GE, among others, is doing so handsomely. But their investments are mostly about cleaning up water and using efficient machines to save energy dollars. I'm all for that.
I see this 'cap and trade' mania as something the old Enron would be good at.
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