October 27, 2009

U.S. Newspaper Circulation Falls More Than 10% - NYTimes.com

U.S. Newspaper Circulation Falls More Than 10% - NYTimes.com

It's a grim future for print media. It would be fascinating to correlate the home Internet penetration rates with the decline in subscriptions in the coverage areas of the non-national papers.

It's painfully clear that the traditional business model for daily print media is near the point of collapse. It's rate of decline is very similar to the loss of POTS landlines in the telecom industry.

I certainly don't have any magic bullets, but what the country cannot afford to lose is high quality news gathering and reporting. The media outlets need to find a business model that leverages the rapid development and deployment of electronic reading devices.

While print publications will have an audience that desires a tactile reading experience, that audience will die off and the reading (and advertising) experience of the future will be on portable devices. These must be very easy to use and have some built-in serendipity factors that emulates what print media offers as the eyes wander through the content.

Otherwise, the future is not healthy for traditional print newspapers and magazines.
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