January 16, 2012

The Rise of the New Groupthink - NYTimes.com

Support for the creative introvert! Groups are useful for some tasks, but truly useful work gets done when people can focus quietly and itently on the problem or issue they are working on.

Bouncing ideas off other people is essential, but inwardly motivated people do better with periods of solitude, deep thinking and intense work. They may participate in crowd-sourcing, but their well-thought-out ideas are better formed if first created alone, then tested with others.
"...But decades of research show that individuals almost always perform better than groups in both quality and quantity, and group performance gets worse as group size increases. The “evidence from science suggests that business people must be insane to use brainstorming groups,” wrote the organizational psychologist Adrian Furnham. “If you have talented and motivated people, they should be encouraged to work alone when creativity or efficiency is the highest priority....”"

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