October 26, 2005

Google Found to Be Testing Classified Ads - New York Times

When Google creates buzz, those affected need to be concerned. One concerned group should be newspapers. Their advertising revenues under enormous pressure from online competitors and their financial future is shaky at the same time that readership fals and they become less trustworthy.

The 'Mainstream Media' (NY Times, CBS, USAToday) has a deservedly bad rap lately for ethical lapses and bad editorial management. Nevertheless, if they lose their advertising base, how will society receive the depth of research that large news organizations within media companies provide today? I suppose we could pursue the publicly funded British BBC model, but they have had their lapses lately, too.

The smart media people need to find a way to change with the evolving technology and create viable business models. Otherwise, theirs is a dismal future

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