August 26, 2004
Apple is probably better off not licensing its DRM software, at least not at this point in the market cycle. They probably made a good decision in the past not to license their OS. Although they are a niche player compared to Microsoft, Apple controls both its hardware and OS with a rabidly loyal customer base and commands a price premium as a result. Neither do they seem to be the worldwide target of costly litigation, bad publicity and hefty settlements.