August 11, 2011

Digitally Fatigued, Networkers Try New Sites, but Strategize to Avoid Burnout - NYTimes.com

So many online activities vying for our time and attention...what's a person to do? Will Google+ come out on top so that we only need one social network?

"The relentless pressure to partake of the newest networks was underscored in June with the debut of Google+, Google’s social networking site. According to Nielsen, social networking is now the most popular online activity, ahead of sending e-mails, searching the Internet and playing games.

Put another way: one in every four-and-a-half minutes spent on the Web is spent on a social networking site or blog. And last year the average visitor spent 66 percent more time on such sites than in 2009, when early adopters were already feeling digitally fatigued."

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